How to Test Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
Various elements have the ability to affect the general paid search performance. And Ad copy is one of these various elements. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What and How Should You Test”
In conducting a test in Ad copy, there are lots of elements available for use. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Keyword Home Electronics:Title Test1
With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Home Electronics:Title Test2
Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.